In a little over 2 weeks, Lyric Arts opens Boeing Boeing, a bedroom farce featuring three stunning stewardesses all unknowingly engaged to the same man. But soon the speedier jet age throws everything into confusion and hijinks ensue. When Marc Camoletti wrote his play in 1960, American Airlines had already opened a new stewardess training facility, celebrated in Life Magazine with the article, “Glamor Girls of the Air: For Lucky Ones Being Hostess is the Mostest.” This tribute perfectly captured the postwar vision of the air hostess as a gorgeous, cultured, cosmopolitan woman of the world.
In the 1960s and 1970s, many airlines began using this growing iconic image as part of their marketing schemes - touting the attractiveness and friendliness of their stewardesses. National Airlines began a “Fly Me”; campaign using attractive female flight attendants with taglines such as “I’m Lorraine. Fly me to Orlando.” Braniff International Airways, presented a campaign known as the “Air Strip” with a similarly attractive young female flight attendant changing uniforms mid-flight. Click on the links above to watch examples of these T.V. ad campaigns and book your tickets now for the hip and hysterical Boeing Boeing!